Partnerships Advisory + GTM Engineering

Supercharge your
VC
partnerships.

We build the infrastructure, data systems, and outbound motion behind high-performing partner channels. Then we operate them alongside your team.

The Engagement Framework

Explore. Engage. Activate.

Every ViaNova engagement follows this framework. Phase-specific support is available, or we run the full cycle alongside your team.

01Explore

Find the Right Partners

Replace manual, informal discovery with a scored, data-enriched pipeline.

  • Portfolio fit and client overlap analysis
  • Partner lead scoring implementation
  • Contact mapping at target firms
  • Ranked, actionable pipeline output
02Engage

Grow the Partner Network

Active business development toward the highest-priority partner targets.

  • Outbound campaigns to prospective partners
  • Warm intro routes via existing clients and connections
  • Co-hosted partnership conversations
  • Relationships built for long-term referral activity
03Activate

Turn Partners into Pipeline

Combine relationship-building with proactive portfolio targeting.

  • Portfolio monitoring for buying signals and ICP fit
  • Proactive outreach at moment of highest relevance
  • Partner health monitoring
  • Partner resource package and talk track advisory

Engagements are scoped to the business. Retained support is available ongoing. The client retains full program ownership.

Book an Intro Call
Why ViaNova

Built by someone who's done it.
Three reasons it works.

01Credibility

The playbook comes from having done it.

Founded by Tim Zvoncheck, who built and scaled a 100+ partner VC network at airCFO responsible for approximately 60% of new business. This is not a theoretical approach.

02Process

A defined methodology, not a generic consulting approach.

The Explore, Engage, Activate framework governs every engagement. Built specifically for partnerships-driven GTM so every phase has a clear purpose and measurable output.

03Network

Relationships that already exist.

An established and growing network of VC, PE, and venture studio relationships built over years inside the startup ecosystem. Clients benefit from those relationships from day one.

GTM Engineered

Clay powers the entire process.

ViaNova handles the configuration — portfolio data, investments, contact mapping, ICP scoring, outreach sequencing. Your team focuses on growth, not complex tools.

Delivered your way

ViaNova-Branded Platform

A purpose-built client workspace delivered and maintained by ViaNova. Ready to use from day one.

Your Existing Stack

Data and systems surfaced directly into your CRM, Notion, or workspace. No new tools to learn.

Your Own Clay Instance

A fully configured Clay workspace you retain complete ownership of after the engagement.

What to Expect

Larger, higher quality partner network
More referrals, faster
Shorter sales cycles
Compounding brand presence in your market
Scope tailored to your businessRetained support available ongoingYou retain full program ownership